Gund have been designing soft toys since 1898, and their reputation for crafting exceptionally well made and wonderfully soft teddy bears is renowned across the world.
The leading soft toy manufacturer in the U.S, and also the oldest, Gund continue to delight little hands with their wonderful soft toys, and the very lovable Maxi is yet another bear with personality to spare.
Beautifully made, wonderfully soft and safe for children of one year and over, Maxi is a bear that's sure to become a life long friend.
Gund's philosophy is to leave their bears slightly under stuffed - it makes them even more cuddly.
With his classic beige tones and tan paw pads Maxi is a substantial and really well coloured bear - and in this extra large size he looks amazing sitting on any bedroom duvet.
Maxi is made to the exceptional standards of quality and safety that you'd expect from a company that's been making soft toys for over a hundred years.