Our Store

195 High St, Epping CM16 4BL

Opening Hours
Mon-Sat: 9:30am - 5:00pm

Sun: 10am - 4pm


Unlike many websites, when you buy something from Piccola you’re not buying from an office or a warehouse (or worse still, someone’s front room). We’re not e-tailers, an e-toy shop or anything like that – this website is the most cyber thing about us!

When you buy from Piccola you’re buying from a living, breathing children’s shop, with real toys and clothes that are being experienced by our customers every week of the year.


It means we can buy from experience, not from a catalogue, and that allows us to make the very best decisions when it comes to the products we offer to you.

We’re really proud of our beautiful and award-winning shop, which is one of the oldest of its type in Britain. So we thought we’d create this page to let you have a look for yourself.

We think knowing who you are buying from is important. So here we are, bricks and mortar, with all the products we are selling on this website also selling on our retail shelves.

If you’re ever in Epping, why not come in and say hello – we’d be delighted to show you around.